SHEEHY motto №2) Foster authentic, reciprocal relationships.

One of the keys to success in public relations is relationship building. And it’s not a superficial, “Let’s go to a networking event, collect some business cards, add these new ‘contacts’ to my LinkedIn account and call it a day.” No, when I approach intentional relationships, I start with, “How am I going to make a lasting difference in this person’s or organization’s life?”

Nov 18, 2020 / Read More

As guiding principles, SHEEHY strategies introduces original motto series

When I developed our business plan, I held tightly to core convictions that I HAD to incorporate into our business philosophy. And so, the SHEEHY strategies mottos were born. To date, we have more than 30 mottos. I expect the list to grow as our team expands and our culture evolves. For now, let’s start with the top five.

Nov 14, 2020 / Read More

The 20 Great Truths of Public Relations

As the year comes to a close, I pause to review and reflect on “The Great Truths of Public Relations” — especially with the year we’ve just experienced. Frank Stansberry, PR vet and retired UCF instructor, shared this list with me while pursing my undergrad degree in Ad/PR at UCF. It’s awe-inspiring to see just how relevant these Truths are today, 20+ years from when I first discovered this great PR wisdom.

Nov 16, 2020 / Read More

The evolution to become SHEEHY strategies

Being an entrepreneur is an evolutionary process. And it’s one of the elements I enjoy most, as the only constant in life is change. In September 2013, I established SHEEHY creative, LLC in Austin, Texas and spent the next few years building my public relations and social engagement consultancy. It was an incredibly rewarding experience, and it taught me everything I now know in order to be the professional I am today.

Nov 13, 2020 / Read More