What We Do
As a new breed of possible, we’re guided by principled methods and believe wholeheartedly that our mission is to drive behavior change – to inspire shifts in employee engagement, to foster an evolution of opinions within communities, and ultimately cultivate genuine brand loyalty to drive sales. The marketing process is complex and encompasses all touch points of a business. We aim to deliver strategies that address your greatest needs while offering innovative initiatives that drive long-term success.
Embracing the adage "If you fail to plan, plan to fail." we adopt a proactive approach to every project. We pave the way for success by initiating each project with a meticulously crafted strategic plan, rooted in comprehensive research of our clients' brands and identifying pain points. Transitioning seamlessly into the implementation phase, we navigate the intricacies of execution with precision. As we conclude each endeavor, our commitment to continuous improvement remains steadfast. Central to every step is a recurring query: Does the message we convey align seamlessly with the essence of the company's brand? This unwavering focus ensures consistency and a tactical resonance that propels our clients toward sustained growth and success.
Holistic branding embodies a commitment to creating intentional, impactful, and enduring brands, transcending beyond the superficial aspects of logos, color palettes, and typography, delving into the essential elements of strategy, emotions, connections, and perceptions. At SHEEHY, we approach your brand as a holistic entity, integrating the visual, experiential, and emotional dimensions seamlessly. Our approach extends beyond establishing a cohesive visual identity; we craft a narrative that encompasses every facet of your business, creating a resonance that deeply connects with your audience.
In the pursuit of surpassing competitors, businesses must establish enduring connections with potential customers while steadfastly adhering to their brand promise. SHEEHY strategies not only challenge but empower our clients to navigate this delicate balance. Our approach is comprehensive, underpinned by thorough research at each step, ensuring that your brand not only stands out in the marketplace but also cultivates a community of devoted brand loyalists.
A company’s digital footprint is vital to its overall PR success, especially with the ease of a simple Web search. SHEEHY strategies delivers an array of digital services based on needs and budget. From the development of fully responsive websites to the creation of eye-catching landing pages to delivering aggressive SEO strategies, our digital team performs tried-and-true tactics. With a thorough methodology, we’ll help your business appear high in search rankings with a message that’s brand consistent and connects appropriately with your target audience. Services include:
Landing page creation
Remarketing & retargeting
Search engine marketing
Search engine optimization
Social media advertising
Website design / refresh
At SHEEHY strategies we coordinate and produce awe-inspiring events that drive key stakeholders into action, create buzz surrounding the business and industry, and bring communities together. Some examples include:
Employees can and will be your strongest brand ambassadors given your company invests in strong internal communication strategies. We provide an array of services to showcase talented team members and help nurture cultural shifts within your organization. SHEEHY strategies can support your needs by producing:
Culture Building Campaigns
Building mutually beneficial media relations is a dynamic interplay and must be handled with professionalism and sensitivity. With decades of experience managing national, regional, local and niche-market outlets, SHEEHY strategies will develop a strategic plan with multi-level initiatives to appeal to your diverse set of audiences. By leveraging stories that stand out in the newsroom, we create materials that address the 5 Ws (who, what, when, where, why) while offering clever story angles that get attention. With the objective of securing publicity, SHEEHY strategies will garner coverage to build brand awareness to ultimately drive behavior change. Media relations services include:
Media List Development
Media Outreach Campaigns
Legacy Media Previews, tours, Launch events & Grand openings
Each day brands slip into the social media sphere without the full realization of the long-term business impact. Like a broadcast channel, we approach social media with the same strategy: You never know who is watching/listening and your stories must be simple and appeal to a broad audience base. Unlike TV, however, social media has a unique sharing power. Using a carefully crafted hashtag, a simple post can spread like wildfire to bring about mass brand awareness. Just like the importance of relationship building with legacy media, it’s vital to build a rapport with social influencers who have their own loyal following. SHEEHY strategies will lead:
Social MEDIA Influencer Engagement
EDITORIAL CALENDAR MANAGEMENT
Multi-platform Management with Recommendations for services relevant for Industry and Target Audience(s)