SHEEHY strategies is led by guiding principles to direct our activities, internally and with clients, the media and the community at large.

Maxim No. 1.) Illuminate minds to ignite behavior change.

Maxim No. 2.) Foster authentic, reciprocal relationships.

Maxim No. 3.) Dream it. Design it. Do it.

Maxim No. 4.) Unfailingly establish SMART objectives. Keep ‘em specific, measurable, attainable, realistic, timely.

Maxim No. 5.) Be the moral compass.

Maxim No. 6.) Engage loyalists.

Maxim No. 7.) Socrates said it best, “The secret of change is to focus all your energy, not on fighting the old, but on building the new.”

Maxim No. 8.) Invest in and develop the team you adore.

Maxim No. 9.) Apply Brene Brown’s Anatomy of Trust. BRAVING = Boundaries, Reliability, Accountability, Vault, Integrity, Non-judgment, Generosity.

Maxim No. 10.) Exude SINCERE passion for the clients we represent.