SHEEHY strategies is led by guiding principles to direct our activities — as a team, with clients, the media and the community at large. We have more than 30 mottos. For now, we’re proud to present our top 10.

Motto No. 1)

Illuminate minds to ignite behavior change.


Motto No. 2)

Foster authentic, reciprocal relationships.


Motto No. 3)

Dream it. Design it. Do it.


Motto No. 4)

Unfailingly establish SMART objectives. Keep ‘em specific, measurable, attainable, realistic, timely.


Motto No. 5)

Be the moral compass.


Motto No. 6)

Engage loyalists.


Motto No. 7)

Socrates said it best, “The secret of change is to focus all your energy, not on fighting the old, but on building the new.”


Motto No. 8)

Invest in and develop the team you adore.


Motto No. 9)

Apply Brene Brown’s Anatomy of Trust. BRAVING = Boundaries, Reliability, Accountability, Vault, Integrity, Non-judgment, Generosity.


Motto No. 10)

Exude SINCERE passion for the clients we represent.